Smart Wash 50 (Whitening and Brightening) Shampoo (3 sizes) ...

Chris Christensen SmartWash50 Whitening & Brightening Shampoo is a gentle, but highly concentrated shampoo that effectively whitens whites and brightens dull coats without irritating the skin. This unique formula provides a deep yet gentle cleanse while also correcting and enhancing all coat colors. Whitening & Brightening will leave the coat looking fresh, healthy and shiny with a subtle lavender fragrance.

• Can be diluted up to 50:1 (MUST be diluted at least 25:1 - do not use undiluted) 
• Formulated to correct & enhance all coat colors
• Leaves coats fresh, healthy & shiny
• Lavender Fragrance
• Made in the USA

Ingredients:
DIWater, CITRIC ACI, COLA-LUX LO, STEPANATE AXS, SODIUM DODECYLBENZENESULFONATE, POLYSORBATE 20, LAVENDER BLOSSOM FRAGRANCE, AMMONIUM LAURETH SULFATE 60%, KATHON CG II, GENTIAL VIOLET (SELF RINSE POWD DYE), BOTTLE RED FOOD COLOR.

Directions:
Dilute 50:1 (do not use straight). Apply diluted Whitening & Brightening Shampoo to wet coat. Massage gently creating a rich, luxurious lather. Allow product to remain on the coat for up to 5 minutes to achieve full effect. Rinse thoroughly. Repeat if desired. Follow with Smart Rinse Hypoallergenic All Coat Conditioner.